Data Analytics

Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software. Data analytics technologies and techniques are widely used in commercial industries to enable organizations to make more-informed business decisions and by scientists and researchers to verify or disprove scientific models, theories and hypotheses.


Data analytics is primarily conducted in business-to-consumer (B2C) applications. Global organizations collect and analyze data associated with customers, business processes, market economics or practical experience. Data is categorized, stored and analyzed to study purchasing trends andpatterns. 


Evolving data facilitates thorough decision-making. For example, a social networking website collects data related to user preferences and community interests and segment according to specified criteria, such as demographics, age or gender. Proper analysis reveals key user and customer trends and facilitates the social network's alignment of content, layout and overall strategy.


 



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